Available for Projects & Contracts
I Fix Broken Marketing Systems & Build Revenue Machines
Marketing System & Performance Specialist helping SMEs transform chaotic marketing into structured, measurable revenue growth.
RM7.7M+
Revenue Generated
50+
Team Members Trained
5+
Years Experience
Marketing Operator
Systems · Revenue · Growth
The Problem
Sound Familiar?
If you're an SME owner or hiring manager, you've probably experienced these frustrations.
For SME Owners
- Revenue is inconsistent month-to-month with no clear pattern
- Running ads but no structured system to track ROI
- Marketing team exists but poor cross-department alignment
- No SOPs, unclear KPIs, broken workflows
- Money going out, but unclear what's actually working
For Hiring Managers
- Need someone who can execute AND lead
- Tired of marketers who only talk strategy, never deliver
- Want clear performance metrics and revenue accountability
- Looking for someone to build systems, not just run campaigns
- Need a marketing operator with proven revenue track record
My Approach
Systems Over Tactics
I don't just run campaigns. I build marketing infrastructure that delivers predictable, measurable results.
SOP Development
Document every process so your team can execute without you micromanaging.
KPI Framework
Define what matters, track what counts, and make decisions based on data.
Workflow Alignment
Connect marketing, sales, and operations into one seamless revenue engine.
Revenue Focus
Every action tied to measurable business outcomes. No vanity metrics.
How I Work
Service Models
Choose the engagement level that fits your needs and budget.
Full Service
Done For You
I take full ownership of your marketing operations and deliver results.
- Complete marketing system setup
- Team leadership & management
- Campaign execution & optimization
- Revenue accountability
Best for: SMEs needing full marketing leadership
Most Popular
Collaborative
Done With You
We build your marketing systems together while I upskill your team.
- Strategy development together
- SOP creation & documentation
- Team training & mentorship
- Ongoing support & review
Best for: SMEs with teams needing structure
Self-Paced
Coaching & Training
I train your team with frameworks and knowledge to execute independently.
- Marketing system blueprints
- Team workshops & training
- SOP templates & frameworks
- Q&A sessions
Best for: Teams ready to learn and execute
Track Record
Brands I've Built & Scaled
Not just jobs I've held—systems I've built and results I've delivered.
Excel Care Kiraini Sdn Bhd
2024–2025
Marketing Manager (Contract)
What I Built: Performance Ecommerce Team from ground up, aligned SOPs across departments, directed product launches & omni-channel campaigns
Results Achieved
31k+ units/month
4 major campaigns
15 staff trained
Suami Sihat (M) Sdn Bhd
2022–2024
Marketing Manager
What I Built: Cross-department marketing alignment, managed budget & GPM optimization, oversaw Branding, DRM, IT, Creative, Sales & Customer Service
Results Achieved
RM6.3M sales
20% brand growth
15+ team members trained
DZR
DZR Healthcare Sdn Bhd
2020–2021
Digital Marketer & Sales Leader
What I Built: Managed Meta & Google Ads with full optimization, led and trained sales team for conversion
Results Achieved
7.3x ROAS
RM1.44M sales generated
10+ sales reps led
PERODUA
Perodua Gurun
2024 • Corporate Training
Corporate Trainer
What I Delivered: Trained 25–30 Sales Advisors on structured social media usage, paid ads fundamentals, and marketing asset production
Training Delivered
25-30 advisors trained
Social media & ads
Asset production guided
Proof
Numbers That Matter
Real results from real businesses. No vanity metrics.
RM7.7M+
Total Revenue Generated
7.3x
Best ROAS Achieved
50+
Team Members Trained
31k+
Monthly Units Sold
Why Me
Why Hire Me Instead of a Marketing Generalist
I don't just manage campaigns. I build revenue systems, align teams, and deliver measurable business growth.
For SME Owners
Stop Inconsistent Revenue
I've built systems that generated RM7.7M+ in predictable, measurable revenue. Your marketing will have structure, not chaos.
Align Your Team Into a Revenue Machine
Poor department alignment kills growth. I've managed teams across Marketing, Sales, IT, and Customer Service—I fix the workflow issues that leak revenue.
Get SOPs, KPIs, and Systems That Stick
I don't leave you hanging. I create documented processes and KPI frameworks that your team can execute without you micromanaging.
For Hiring Managers
Execution + Leadership Combined
I'm not a theory-only strategist. I've scaled 31k+ units/month, managed cross-functional teams, and delivered RM1.44M+ in sales revenue. I execute AND lead.
Accountability Through Metrics
I tie everything to revenue impact. No vanity metrics. You get clear KPIs, monthly performance reviews, and transparent ROI tracking on every initiative.
Proven System Builder & Team Developer
I've trained 50+ professionals and built systems that work independently. Your team becomes stronger and self-sufficient.
If you want similar results and structured marketing in your business, let's talk.
My Mission
Helping SMEs Build Marketing That Actually Works
I believe every business deserves marketing systems that deliver predictable, measurable results. Not more tactics. Not more tools. Just clear structure, aligned teams, and revenue-focused execution. My goal is to help SME owners stop guessing and start growing—with systems that work long after I'm gone.
Structure • Alignment • Revenue
Core Expertise
Platforms I Specialize In
Proven expertise managing high-performance ad campaigns across the platforms that drive measurable business growth.
Meta Ads
Facebook & Instagram Advertising
Campaign setup, audience targeting, creative optimization, and budget management. I've driven RM1.44M+ in sales revenue through Meta platforms with 7.3x ROAS.
- Conversion tracking & attribution
- A/B testing & creative iteration
- Audience segmentation & retargeting
Shopee Ads
E-Commerce Platform Advertising
Product promotion, shop advertising, and search performance campaigns. I've managed teams that scaled to 31k+ units/month on ecommerce platforms through structured ad management.
- Product listing optimization
- Keyword targeting & bidding strategy
- Sales performance & ROI tracking
TikTok Ads
Short-Form Video Advertising
Native content creation, influencer collaboration, and performance campaigns. Expertise in building viral ad sequences and driving brand awareness with high engagement rates.
- Creative content strategy
- Audience engagement & community building
- Performance metrics & optimization
Ready to Master These Platforms?
Let's discuss how to build structured, high-converting campaigns across Meta, Shopee, or TikTok for your business.
Ready to Fix Your Marketing?
Let's talk about your challenges and how structured marketing systems can transform your revenue.
Available for contracts, consulting, and training engagements.
